Professional Diploma in Digital Marketing

Learn how to create effective digital campaigns to reach the right consumers with the right message. Leverage the power of SEO, Analytics, User Experience and Digital Strategy to optimize campaigns and generate results.

  • 30 hours of live, expert instructor-led training
  • Comprehensive Curriculum and Case Studies
  • Get verified certificate from NIIT
  • Installment option available

Online Instructor-Led

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Course Features

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About Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing is brought to you by NIIT in collaboration with the Digital Marketing Institute (DMI) of Ireland.

This course is designed to transform you into a Digital Marketer of the future. The content has been created by DMI and reviewed by their Syllabus Advisory Council, comprising of the leading digital brands like Google, Facebook, Twitter, LinkedIn etc. The course consists of live-lectures, real-life examples, quizzes and projects for holistic learning.

By the end of this course, you will be armed with all the necessary knowledge to successfully implement the concepts and work in the field of digital marketing.

Course Objectives

This is a comprehensive course designed to transform every learner into a practitioner with conceptual and practical knowledge.

By the end of this course you will:

  1. Understand the spectrum of digital marketing techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, Analytics and Digital Strategy
  2. Have a hands-on experience on Google Adwords, Google Analytics, and Facebook Marketing etc.
  3. Be able to measure, analyze and optimize social media marketing campaigns
  4. Create an effective digital marketing plan using the different tools and techniques learnt
  5. Be prepared to answer the Professional Diploma in Digital Marketing exam conducted by DMI
Curriculum
Module 1:

Content Marketing & Strategy

Module 2:

Web Development & UX

Module 3:

Search Advertising (PPC)

Module 4:

Display Advertising

Module 5:

Search Engine Optimization (SEO)

Module 6:

Email Marketing

Module 7:

Social Media Strategy

Module 8:

Mobile Marketing

Module 9:

Data Analytics

Module 10:

Strategy and Planning

Instructor
Aashish Chopra

Apurv Chaturvedi is an experienced corporate trainer in multi channel digital marketing, branding, graphic designing, animation and digital publishing. He is the Founder and CEO of Irine Digital Factory that provides end to end services to digital publishers. He has been associated with companies like Adobe Systems, Siemens, India Today Group, Times of India, Group FM. He has sound knowledge of latest trends and technologies in the industry, with expertise of incorporating them in different creative work-flows and train them in a way everyone can understand.

Certification

A module test will be conducted at the end of each module. On completion of each test with a minimum of 70% marks, NIIT will issue a certificate of successful completion.

A Participation certificate will be issued by NIIT if criteria of 70% marks in each test is not fulfilled.

A maximum of 5 attempts will be provided for each test.

For DMI certification, learners are required to appear for an exam at Pearson VUE centers, after the payment of requisite examination fee separately to DMI or Pearson VUE.

Pre-requisites
Eligibility:

The applicant should be a graduate from a recognized university

System Requirements:

FAQs

What are the class/session timings?

The classes will be held on each Saturday 02:00 PM to 05:00 PM (IST). Batch starts from 24th September, 2016.

Do you provide any study materials?

Yes, you will receive study material for each module from DMI. The content can be downloaded from the resources tab on the learning portal after the completion of the first module (Introduction to Digital Marketing).

This content has been created after review and recommendation from the Syllabus Advisory Council, which comprises of the world’s leading digital brands like Google, Facebook, LinkedIn, Microsoft, Twitter, Ogilvy etc.

What happens if I miss a session?

In additions to the study material, we provide you with recordings of each session that you can view anytime you want.

How many learners have you trained in Digital Marketing?

This course is being run by NIIT for past 5 years now. We have already completed 36 batches of Professional Diploma in Digital Marketing (PDDM) and trained more than 1700 learners till date.

What is your refund policy?

After registering for the course if for some reason you are unable or unwilling to participate in the course then you can apply for a refund. You can initiate refund within 7 days of the course start i.e. 24th September 2016 by sending a mail to Support@training.com with your enrollment details and bank account details (where you want the amount to be transferred). Once you initiate a refund request you will receive the amount within 21 days after confirmation of refund request.

What are the minimum system requirements to attend the course?

Course Features

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