Advanced Pay Per Click

PPC is one of the hottest Digital Marketing skills for 2016. The demand PPC specialists is rising as companies see the value in search and social advertising. This course covers different types of PPC Campaigns including Google, Facebook, Twitter and LinkedIn Advertisements.

  • 15 hours of Direct to Device, instructor-led sessions
  • Mastering PPC platforms across Google, Facebook, Twitter and LinkedIn
  • Guided Assignments for hands-on learning
  • Prepares you for the Google Adwords certification
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Online Instructor-Led

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About Advanced Pay per Click

This course covers different types of PPC Campaigns including Google, Facebook, Twitter and LinkedIn Advertisements. It imparts an in-depth understanding of the different AdWords features, services and strategies with a focus on implementation. Facebook, LinkedIn and Twitter Ads round out the PPC curriculum allowing the learner to determine the appropriate channel for their advertising needs.

Course Objectives
  • Implement, Analyze, and Optimize AdWords and Facebook campaigns
  • Measure the ROI of your PPC campaigns
  • Build Ad copy as per brand requirements
  • Acquire knowledge to complete the Google AdWords Certification
Curriculum
Module 1
Pay per Click
  • Introduction to PPC
  • Paid vs Organic
  • Types of PPC Campaigns
  • Question and Answer Session
Module 2
Google AdWords: Hands-On Experience
  • Google AdWords Features and Services
  • Create AdWords Campaigns
  • Monitor and Measure AdWords Reports
  • Calculating Campaign ROI Metrics
Module 3
Facebook Ads: Hands-On Experience
  • Types of Facebook Ads
  • Custom and Lookalike Audience
  • Creating a Facebook Campaign
  • Facebook Insights
Module 4
Google AdWords Strategies
  • Keyword Selection
  • Bid Strategies
  • Best Practices
Module 5
Other Platforms
  • Twitter Ads
  • LinkedIn Ads
  • Contingency Tables
  • Content and Brand Considerations
Instructor

The Program director for this course will be Mr. V. Ananthanarayanan.

Ananthanarayanan V

Mr. V. Ananthanarayanan, a specialist in delivering goal oriented ROI campaigns for corporate brands, is an alumni from the Indian Institute of Management Indore. He is the Founder of Techdivine Creative Services, a Digital Marketing & Social Media Services agency. He is the Winner of Global Peter Drucker Challenge 2014 and was awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress. Review his complete profile on his https://www.linkedin.com/in/techdivine.

Certification

A test will be conducted at the end of the course. On completion of the test with a minimum of 70% marks, training.com will issue a certificate of successful completion from NIIT.

One re-attempt will be provided in case the candidate scores less than 70%.

A Participation certificate will be issued if the candidate does not score 70% after two attempts.

Pre-requisites

No pre-requisites for this course. This course is open to technology professionals keen to dive into the world of Digital Marketing.

FAQs

What are the class/session timings?

Classes will be held every Sunday 05:30 PM to 08:30 PM (IST).

Do you provide any study materials?

Relevant reference material and web links will be shared with the candidates through our discussion forum and batch email list.

What happens if I miss a session?

All the live sessions are recorded and available for later view. Learners can refer to recordings of a missed session at their convenience.

What is your refund policy?

Upon registering for the course, if for some reason you are unable or unwilling to participate in the course further, you can apply for a refund. You can initiate the refund any time before start of the second session of the course by sending an email to support@training.com, with your enrolment details and bank account details (where you want the amount to be transferred). Once you initiate a refund request, you will receive the amount within 21 days after confirmation and verification by our team. This is provided if you have not downloaded any courseware after registration.

What are the minimum system requirements to attend the course?

    Minimum system requirements for accessing the courses are:

  • Personal computer or Laptop with web camera
  • Headphone with Mic
  • Minimum 1 Mbps broadband connection with 4 Mbps download speed
  • A self-diagnostic test to meet necessary requirements to be done is available at

    https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm  

    Please note that webcam, mike and internet speed cannot be verified through this link.

Course Features

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