Professional Diploma in Digital Marketing

Learn how to create effective digital campaigns to reach the right consumers with the right message. Leverage the power of SEO, Analytics, User Experience and Digital Strategy to optimize campaigns and generate results.

  • 30 hours of live, expert instructor-led training
  • Comprehensive Curriculum and Case Studies
  • Get verified certificate from NIIT
  • Installment option available
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About Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing is brought to you by NIIT in collaboration with the Digital Marketing Institute (DMI) of Ireland. This course is designed to transform you into a Digital Marketer of the future. The content has been created by DMI and reviewed by their Syllabus Advisory Council, comprising of the leading digital brands like Google, Facebook, Twitter, and LinkedIn. By the end of this course, you will be armed with all the necessary knowledge to successfully implement the concepts and work in the field of Digital Marketing.

Course Objectives
  • Learn Digital Marketing techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, Analytics and Digital Strategy
  • Acquire hands-on experience on Google AdWords, Google Analytics, and Facebook Marketing
  • Measure, Analyze and Optimize Social Media Marketing Campaigns
  • Create an effective Digital Marketing Plan using different Tools and Techniques
  • Get knowledge to complete the Professional Diploma in Digital Marketing Exam conducted by DMI
Curriculum
Module 1:

Content Marketing & Strategy

Module 2:

Web Development & UX

Module 3:

Search Advertising (PPC)

Module 4:

Display Advertising

Module 5:

Search Engine Optimization (SEO)

Module 6:

Email Marketing

Module 7:

Social Media Strategy

Module 8:

Mobile Marketing

Module 9:

Data Analytics

Module 10:

Strategy and Planning

Instructor

The Program director for this course will be Dr. Neeraj Sharma.

Aashish Chopra

Apurv Chaturvedi is an experienced Corporate Trainer in Multi-Channel Digital Marketing, Branding, Graphic Designing, Animation and Digital Publishing. He is the Founder and CEO of Irine Digital Factory that provides end to end services to Digital Publishers. He has been associated with companies like Adobe Systems, Siemens, India Today Group, Times of India, and Group FM. He has sound knowledge of the latest trends and technologies in the industry, and expertise of incorporating them in different creative work-flows. Review his complete profile on https://www.linkedin.com/in/apurvchaturvedi/.

Certification

A test will be conducted at the end of the course. On completion of the test with a minimum of 70% marks, training.com will issue a certificate of successful completion from NIIT.

One re-attempt will be provided in case the candidate scores less than 70%.

A Participation certificate will be issued if the candidate does not score 70% after two attempts.

Pre-requisites

The prerequisites for the program are:

  • The learner should be a Graduate from a recognized University.
FAQs

What are the class/session timings?

Classes will be held every Sunday 05:30 PM to 08:30 PM (IST).

Do you provide any study materials?

Relevant reference material and web links will be shared with the candidates through our discussion forum and batch email list.

What happens if I miss a session?

All the live sessions are recorded and available for later view. Learners can refer to recordings of a missed session at their convenience.

How many learners have you trained in Digital Marketing?

This course (Professional Diploma in Digital Marketing (PDDM)) is being conducted by NIIT for the past 5 years. The number of completed batches for this course is 39 and the number of trained professionals in the completed batches is 1700.

What is your refund policy?

Upon registering for the course, if for some reason you are unable or unwilling to participate in the course further, you can apply for a refund. You can initiate the refund any time before start of the second session of the course by sending an email to support@training.com , with your enrolment details and bank account details (where you want the amount to be transferred). Once you initiate a refund request, you will receive the amount within 21 days after confirmation and verification by our team. This is provided if you have not downloaded any courseware after registration.

What are the minimum system requirements to attend the course?

    Minimum system requirements for accessing the courses are:

  • Personal computer or Laptop with web camera
  • Headphone with Mic
  • Minimum 1 Mbps broadband connection with 4 Mbps download speed
  • A self-diagnostic test to meet necessary requirements to be done is available at

    https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm

    Please note that webcam, mike and internet speed cannot be verified through this link.

Is there an official support desk for technical guidance during the training program?

Yes. For immediate technical support, you can reach out on 91-9717992809 or 0124-4917203 between 9:00 AM and 8:00 PM IST. You can write to support@training.com for all other queries and our team will be happy to help you.

Course Features

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