Professional Diploma in Digital Marketing

Learn how to plan and manage effective digital marketing campaigns to reach the right consumers with the right message. Leverage the power of SEO, Analytics, User Experience and Digital Strategy to optimize campaigns and generate results.In addition, learn how to work with Digital Marketing Agencies. 

  • Become a Digital Marketing Ninja in just 3 Months
  • Internationally accredited in over 25 countries 
  • Syllabus reviewed by DMI Council - Google, Facebook, Twitter, LinkedIn
  • Prepare for 5 Google Certifications
  • Free access to resume services from premium job portals 
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About Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing is brought to you by NIIT in collaboration with the Digital Marketing Institute (DMI) of Ireland. This course is designed to transform you into a Digital Marketer of the future. The content has been created by DMI and reviewed by their Syllabus Advisory Council, comprising of the leading digital brands like Google, Facebook, Twitter, and LinkedIn. By the end of this course, you will be armed with all the necessary knowledge to successfully implement the concepts and work in the field of Digital Marketing.

Course Objectives
  • Learn cutting-edge Digital Marketing techniques like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, Analytics and Digital Strategy
  • Acquire hands-on experience on Google AdWords, Google Analytics, and Facebook Marketing
  • Measure, Analyze and Optimize Social Media Marketing Campaigns
  • Managing Digital Marketing campaigns and working with Digital Marketing agencies
  • Get hands-on experience of e-Marketing tools
  • Prepare for Google certifications 
Curriculum
Module 1:

Introduction to Digital Marketing

Module 2:

Search Engine Optimization (SEO)

Module 3:

Search Engine Marketing (PPC)

Module 4:

Digital Display Advertising

Module 5:

Email Marketing

Module 6:

Social Media Marketing (Part 1)

Module 7:

Social Media Marketing (Part 2)

Module 8:

Mobile Marketing

Module 9:

Analytics

Module 10:

Strategy and Planning

Module 11:

Digital Marketing Campaigns & agencies

Module 12:

Google Certifications

Instructor

Instructors are handpicked from a selected group of industry experts and mentors and trained to deliver the best online learning experience. All training.com instructors have at least ten years of industry experience and extensive functional expertise in the field they train.

Certification

An assessment will be conducted at the end of the course. On completion of the assessment with a minimum of 70% marks, training.com will issue a certificate of successful completion from NIIT.

For DMI Certification, learners are required to appear for an examination at Pearson VUE Centers, after the payment of requisite examination fee separately to DMI, Ireland or Pearson VUE.

Also prepares you for all Google Certifications 

Pre-requisites

This course is designed for working professionals who have solid online navigation skills and an understanding of basic marketing concepts. However, they don't need to be experts in this area.

FAQs

Who should join this course?

  • Digital marketing professionals who want to enhance their knowledge
  • Marketing professionals who want to add digital marketing to their skills portfolio
  • Entrepreneurs who use digital marketing to improve their business performance
  • Sales/Business Development professionals keen to branch out into the digital marketing domain
  • Individuals who want to capitalize on the opportunities in the digital marketing domain

What are the salary trends in Digital Marketing?

Digital Marketing has risen in ranks as one of the highest employment generators with the salary figures steadily growing over the years across the globe.

  • Content creators: Writers are now going digital by catering to blogs, social media pages & e-commerce portals and are earning anything between $52,000 USD to $70,000 USD per annum.
  • SEO Experts: Salary in this field is easily touching $80,000 USD for those who are well-versed in the niche. These professionals are usually in charge of kickstart campaigns.
  • Digital Marketing Managers / E-Commerce Managers: The salary range could be anywhere between $80,000 USD to $1, 20,000 USD per annum, depending on the experience.
  • Graphic Designers & Illustrators: These technical professionals could earn anywhere between $65,000 USD to $85,000 USD per annum, depending on experience.

What are the class/session timings?

Classes will be held every Sunday 02:00 PM to 05:00 PM (IST).

Do you provide any study materials?

Relevant reference material and web links will be shared with the candidates through our discussion forum and batch email list.

How many learners have you trained in Digital Marketing?

This course (Professional Diploma in Digital Marketing (PDDM)) is being conducted by NIIT for the past 5 years. The number of completed batches for this course is 39 and the number of trained professionals in the completed batches is 1700.

What happens if I miss a session?

All the live sessions are recorded and available for later view. Learners can refer to recordings of a missed session at their convenience.

What is your refund policy?

Upon registering for the course, if for some reason you are unable or unwilling to participate in the course further, you can apply for a refund. You can initiate the refund any time before start of the second session of the course by sending an email to support@training.com , with your enrolment details and bank account details (where you want the amount to be transferred). Once you initiate a refund request, you will receive the amount within 21 days after confirmation and verification by our team. This is provided if you have not downloaded any courseware after registration.

What are the minimum system requirements to attend the course?

    Minimum system requirements for accessing the courses are:

  • Personal computer or Laptop with web camera
  • Headphone with Mic
  • Broadband connection with minimum bandwidth of 1mbps .however, recommend is 2 mbps.
  • A self-diagnostic test to meet necessary requirements to be done is available at

    https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm

    Please note that webcam, mike and internet speed cannot be verified through this link.

Is there an official support desk for technical guidance during the training program?

Yes. For immediate technical support, you can reach out on 91-9717992809 or 0124-4917203 between 9:00 AM and 8:00 PM IST. You can write to support@training.com for all other queries and our team will be happy to help you.

What tools are available in this program ?

We are offering tools worth up to INR 30,000 for free in this program. Some of the tools are Connecto - Widgets to maximize leads on website, RankWatch - Online Rank Tracker SEO Tool and more. The subscription provided will be of premium plans only.

Course Features

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