Complete Web and Social Media Analytics

  • 21 hours of direct to device, instructor-led sessions
  • Assignments for hands-on learning
  • Case Studies and Practical examples
  • Prepares you for the Google Analytics Individual Qualification (GAIQ) exam
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Online Instructor-Led

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About Course

What gets measured, gets managed. That's what analytics allows you to do. It allows you to measure the effectiveness of your marketing and social media campaigns by helping you understand who visited your site, how many times, for how long and much more.

This course covers a broad spectrum of web and social media analytics including Google Analytics, Facebook Insights, Twitter Analytics, WordPress Analytics, Mobile Analytics etc. It uses a mix of instructor-led lectures, hands-on-exercises and case studies to ensure that the learner has a conceptual as well as a practical knowledge of on Web and Social Media Analytics.

Course Objectives
  • Setup, Build and Run your Google Analytics Account
  • Get the insights in Google Analytics to measure the effectiveness and ROI(Return On Investment) of your Marketing campaigns
  • Learn Social Media Analytics to identify consumer insights and campaign effectiveness
  • Acquire knowledge to complete the Google Analytics Individual Qualification exam
Module 1:

Introduction to Analytics

  • Why Analytics matters?
  • What is relevant data?
  • How to use this statistics for better Digital Marketing campaign results?
  • Using Analytics from Google to calculate ROI
Module 2:

Google Analytics (Part 1)

  • Demographics, Views, Hits, Location statistics
  • Referrals
  • Real Time events and Analytics
  • Audience analytics
  • Creating Customized Analytics reports
Module 3:

Google Analytics (Part 2)

  • Users Flow
  • Acquisition
  • Understanding Mobile Analytics
  • Consumer behavior Analytics
  • Case Study
Module 4:

Facebook Insights

Module 5:

Twitter Analytics

Module 6:

WordPress and Instagram Analytics

Module 7:

Case Study


The Program director for this course will be will be Mr. V. Ananthanarayanan.

Ananthanarayanan V

Mr. V. Ananthanarayanan, a specialist in delivering goal oriented ROI campaigns for corporate brands, is an alumni from the Indian Institute of Management Indore. He is the Founder of Techdivine Creative Services, a Digital Marketing & Social Media Services agency. He is the Winner of Global Peter Drucker Challenge 2014 and was awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress. Review his complete profile on his


A test will be conducted at the course. On completion of the test with a minimum of 70% marks, will issue a certificate of successful completion.

One re-attempt will be provided in case the candidate scores less than 70%.

A Participation certificate will be issued if the candidate does not score 70% after two attempts.


No pre-requisites for this course. This course is open to technology professionals keen to dive into the world of Digital Marketing.


What are the class/session timings?

Classes will be held every Saturday 09:00 AM to 12:00 PM(IST).

Do you provide any study materials?

Relevant reference material and web links will be shared with the candidates through our discussion forum and batch email list.

What happens if I miss a session?

All the live sessions are recorded and available for later view. Learners can refer to recordings of a missed session at their convenience.

What is your refund policy?

Upon registering for the course, if for some reason you are unable or unwilling to participate in the course further, you can apply for a refund. You can initiate the refund any time before start of the second session of the course by sending an email to , with your enrolment details and bank account details (where you want the amount to be transferred). Once you initiate a refund request, you will receive the amount within 21 days after confirmation and verification by our team. This is provided if you have not downloaded any courseware after registration.

What are the minimum system requirements to attend the course?

    Minimum system requirements for accessing the courses are:

  • Personal computer or Laptop with web camera
  • Headphone with Mic
  • Minimum 1 Mbps broadband connection with 4 Mbps download speed
  • A self-diagnostic test to meet necessary requirements to be done is available at  

    Please note that webcam, mike and internet speed cannot be verified through this link.

Course Features

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